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THE ART OF WAR - COHORT ANALYSIS ON REAL YOUTUBE STUDIO REVENUE
499 videos in export | 417 with transcript | channel lifetime 4,096,832,896 views / $288,792 / RPM $0.0705
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metric                     F           A           B          T1          T2          T3
n                        124         215          90          50          15           5
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revenue $              62.39      231.78      682.54    1,392.04    3,403.64    6,799.48
views             855,296.003,250,424.009,407,254.5019,486,475.0046,612,653.0096,435,173.00
RPM $                   0.07        0.07        0.07        0.07        0.07        0.07
duration s             21.00       20.00       19.00       19.00       20.00       20.00
avg view s             11.65       11.08       10.73       11.32       11.80       11.63
retention %            55.25       56.13       57.36       58.20       58.99       59.85
CTR %                   5.38        5.58        5.93        5.20        5.49        4.06
impressions       232,116.50  429,350.001,029,199.001,203,840.502,377,935.004,862,848.00
subs per 1M           317.31      311.20      357.97      395.39      411.24      467.08
script words           73.00       68.00       67.00       67.00       71.00       74.00
words/min             207.27      210.00      210.00      210.00      210.00      217.89
hook3 words            14.00       14.00       15.00       15.00       14.00       16.00
sentences               4.00        4.00        4.00        3.00        4.00        5.00
title chars            37.00       38.00       40.50       40.50       41.00       34.00


MECHANIC RATES BY TIER   (%% of that tier's videos using it)  | median REVENUE with / without the mechanic
----------------------------------------------------------------------------------------------------------------------
mechanic                         F       A       B      T1      T2      T3   |    with / without      lift
TITLE why-opener               25%     27%     33%     20%     33%     40%   | $    289 / $    246  x 1.18 n=137 
TITLE how-opener               21%     16%     17%     26%     13%     20%   | $    285 / $    253  x 1.12 n=91  
TITLE did/can/is-opener         2%      7%     10%     14%      7%      0%   | $    433 / $    246  x 1.76 n=35    <<< LEVER
TITLE question mark            11%      7%      9%     10%      7%     40%   | $    328 / $    252  x 1.30 n=45  
TITLE the-opener               13%     14%     10%     14%     13%      0%   | $    206 / $    272  x 0.76 n=65  
TITLE has emoji                86%     89%     91%     94%     87%     80%   | $    266 / $    168  x 1.59 n=444   <<< LEVER
TITLE named person              6%      5%      9%     10%     27%     40%   | $    667 / $    249  x 2.69 n=36    <<< LEVER
TITLE weapon/object            28%     37%     38%     34%     53%     40%   | $    284 / $    237  x 1.20 n=175 
TITLE body/gore                10%      8%     11%     10%     20%     20%   | $    364 / $    249  x 1.46 n=48    <<< LEVER
TITLE weird-verb               14%     12%     11%     14%     27%    100%   | $    288 / $    252  x 1.14 n=68  
HOOK is a question              5%      7%      2%      6%      7%      0%   | $    241 / $    365  x 0.66 n=22  
HOOK <=10 words                 1%      7%      0%      2%      0%      0%   | $    220 / $    361  x 0.61 n=14  
HOOK >=16 words                23%     24%     30%     24%     33%     60%   | $    412 / $    307  x 1.34 n=108 
HOOK has a year                 1%      1%      1%      2%      0%      0%   | $    434 / $    345  x 1.26 n=5   
HOOK has a number              10%      7%      2%     14%      7%     20%   | $    321 / $    347  x 0.92 n=31  
HOOK 'this man/guy'             0%      0%      0%      0%      0%      0%   | $      0 / $    347  x 0.00 n=0   
HOOK says you/your              8%     18%     19%     16%     20%      0%   | $    376 / $    325  x 1.16 n=67  
HOOK death/kill                12%      7%     14%     10%     20%     20%   | $    478 / $    329  x 1.46 n=42    <<< LEVER
HOOK negation/never             3%      1%      0%      0%      0%      0%   | $     86 / $    348  x 0.25 n=3   
HOOK absurd-object              6%      6%     12%      6%     20%     60%   | $    579 / $    327  x 1.77 n=36    <<< LEVER
BODY 'you see'                 49%     54%     36%     39%     53%     60%   | $    304 / $    412  x 0.74 n=198 
BODY >=2 'but'                 16%     13%     11%     10%      0%      0%   | $    323 / $    347  x 0.93 n=50  
BODY 'and then'                 0%      2%      6%      2%      7%     20%   | $    640 / $    329  x 1.95 n=12  
BODY >=4 digits                17%     16%      5%     22%      7%     20%   | $    261 / $    367  x 0.71 n=59    >>> DRAG
BODY explains-how              27%     27%     30%     39%     33%     60%   | $    367 / $    345  x 1.06 n=123 
END twist word                 44%     36%     39%     33%     20%     20%   | $    285 / $    371  x 0.77 n=154 
END death                       9%      6%      3%      6%      7%     20%   | $    237 / $    349  x 0.68 n=26    >>> DRAG
END still-used/today            5%      7%      7%      8%      0%      0%   | $    377 / $    335  x 1.12 n=27  

  STRONGEST LEVERS : TITLE named person x2.69 | HOOK absurd-object x1.77 | TITLE did/can/is-opener x1.76 | TITLE has emoji x1.59 | TITLE body/gore x1.46 | HOOK death/kill x1.46
  STRONGEST DRAGS  : HOOK has a number x0.92 | END twist word x0.77 | TITLE the-opener x0.76 | BODY 'you see' x0.74 | BODY >=4 digits x0.71 | END death x0.68


WHAT DRIVES RETENTION (the actual lever - revenue is just views x flat RPM)
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  median retention across 417 videos: 56.6%
  + 2.63 pts retention   TITLE has emoji              (n=370)
  + 1.38 pts retention   HOOK absurd-object           (n=36)
  + 1.21 pts retention   TITLE weird-verb             (n=53)
  + 0.92 pts retention   TITLE body/gore              (n=42)
  + 0.78 pts retention   TITLE weapon/object          (n=149)
  + 0.60 pts retention   TITLE why-opener             (n=119)
  + 0.53 pts retention   END death                    (n=26)
  + 0.37 pts retention   HOOK says you/your           (n=67)
  ...
   -0.74 pts retention   END still-used/today         (n=27)
   -0.95 pts retention   BODY >=2 'but'               (n=50)
   -1.10 pts retention   END twist word               (n=154)
   -1.13 pts retention   BODY >=4 digits              (n=59)
   -1.59 pts retention   TITLE did/can/is-opener      (n=29)
   -1.85 pts retention   TITLE question mark          (n=38)


TIMELINE - is the channel getting better, or did it just get lucky?
----------------------------------------------------------------------------------------------------------------------
month         n     med $    med views  med ret%    best $  best video
2025-02      10       526    8,211,660      85.9     3,054  Ring Pistol: The Deadly Concealed Weapon You
2025-03      17       399    5,598,741      70.9     3,250  Bend Barrel Guns in WW2 – The Strange Invent
2025-04      11       184    2,435,211      55.2       922  The First Ever Flying Tank 🥴
2025-05      36       381    6,746,579      56.2     3,564  How Did Soldiers Stop Bleeding With Fire 🎇
2025-06      60       502    6,796,260      56.4     7,264  A Safe With A Hidden Gun Inside 🎁🥊
2025-07      61       287    4,786,226      56.4     2,928  Why Did Vikings Drink Onion Juice? 🧅
2025-08      52       285    4,587,144      57.4     8,617  How Did King Louis Survive a 25 Barrel Attac
2025-09      51       376    4,603,171      58.0     6,303  He Built a Gun Out of Soap 🧼🔫
2025-10      60       203    2,690,272      57.4     3,471  Why Americans Put Blades on Their Jeeps 🔪
2025-11      37       238    2,897,649      57.6     1,396  Do you know how I got these scars🤡🃏
2025-12      23       215    2,712,179      55.5     1,385  How a Pin Hacks a Lie Detector 📌
2026-01      21        67    1,243,863      53.7       650  A Ritual Of Becoming A Man 🙋🏾‍♂️
2026-02      17       123    1,629,490      53.9     1,095  What Happened To Hitler In That Bunker ☠️
2026-03      19       194    1,948,145      54.0       842  How Spiders Helped Soldiers During The War
2026-04      13       103    1,610,209      53.3       895  Why Is Vice President NOT Allowed To The Bun
2026-05       2       149    1,393,064      50.8       168  Why Did American Pilots Sit On Body Armor
2026-06       4       140    1,560,756      48.9       266  The Most Brutal Battle In Iraq 🪖
2026-07       5        86    1,056,519      46.0       141  Why You Don't Mess With Army Rangers 😳


EVERY VIDEO THAT CLEARED $1,000  (n=70 of 499)
----------------------------------------------------------------------------------------------------------------------
       $        views   ret%   CTR%  dur  title                                              hook
   8,617  135,125,603   57.5   5.84   25  How Did King Louis Survive a 25 Barrel Attack?     He built a gun with 25 barrels, each firing at once, in an attempt to 
   7,264   99,415,483   64.2   3.87   20  A Safe With A Hidden Gun Inside 🎁🥊                 He was forced to say the pin code of his safe at gunpoint. But as the 
   6,799   96,435,173   59.9   7.20   19  Why Did This Sniper Eat Snow? ⛄️                   The sniper started eating snow during the Battle of Cola. He did this 
   6,303   71,810,097   58.2   4.06   20  He Built a Gun Out of Soap 🧼🔫                      He shaped a bar of soap into a pistol and covered it with shoe polish 
   5,782   82,672,708   61.4   3.95   18  Why Did Samurais Bite Their Own Tongues 👅          A samurai would intentionally bite his tongue so hard that he would ri
   4,563   56,591,819   59.4   9.17   20  Why Did Soldiers Shoot Coins at Gettysburg 🪙       He removed 15 bloodied coins from his body during the Battle of Gettys
   4,539   50,122,801   56.8   6.23   26  Did Ghosts Really Save These Soldiers ⛔️☣️         He heard whispers telling him to lie on the ground and as soon as he d
   4,223   50,263,929   59.3   3.24   19  Secret Pistol Used by Putin’s Guards 💂‍♀️          When Putin steps out of his limousine, he's always followed by a guard
   3,730   45,836,862   57.4   5.79   21  Execution Day for Kirk’s Assassin 👨‍⚖️             He fired a bullet at Charlie Kirk and when he's convicted, the guards 
   3,590   38,882,125   58.8   5.49   23  The Secret Poison Tooth 🦷                          A Nazi spy bit into a poison pill hidden inside his tooth in an attemp
   3,564   62,576,659   58.6   4.33   18  How Did Soldiers Stop Bleeding With Fire 🎇         A soldier would pour gunpowder directly onto his wound and ignite it w
   3,471   53,550,744   57.6   4.02   18  Why Americans Put Blades on Their Jeeps 🔪          American soldiers would intentionally mount massive blades on the hood
   3,404   56,127,295   55.4   2.11   21  The Legend of a Poison-Tooth Escape 🦷              The Soviet spy bit into a poison pill hidden inside his tooth in an at
   3,250   53,128,236   66.0   6.12   23  Bend Barrel Guns in WW2 – The Strange Invention Th if you bend the barrel of a gun and shoot a bullet most people think i
   3,107   39,169,380   55.6   6.24   21  Why US Soldiers Kept Live Grenades Under Their Pil A US soldier would straighten the pin of the grenade and place tape on
   3,054   41,178,452   85.9   3.79   17  Ring Pistol: The Deadly Concealed Weapon You’ve Ne this is the ring pistol the world's smallest gun to fire it you first 
   2,928   46,612,653   62.2   7.10   18  Why Did Vikings Drink Onion Juice? 🧅               A massive Viking would intentionally drink two cups of onion soup befo
   2,916   40,047,132   59.0   5.60   20  How Thermite Grenades Work 💣                       If a thermite grenade is thrown at you, most people think it would jus
   2,631   22,907,690   59.6   4.85   21  Why Vikings Drank Mushroom Brew Before Battle 🍄⚔️  A massive Viking would intentionally drink a deadly mushroom brew befo
   2,555   37,686,310   61.8   3.97   14  Shorter Shotgun Used By U.S. 🪚                     American soldiers intentionally cut down the barrels of their shotguns
   2,329   26,749,825   60.1   4.42   19  Poison Spikes Shot from a Pistol ☠️                The robber pointed a gun at the police officer, but when he pulled the
   2,206   21,573,192   64.6   4.52   15  Why a Mother Put Her Child Inside a Piano 🎹        She placed her daughter inside the piano and began to play furiously w
   2,130   29,895,679   60.1   8.79   18  Why Did Japan Fire Teenagers Like Torpedoes 👦🚀     A 17-year-old boy was placed inside a torpedo and fired at an enemy sh
   2,127   23,768,103   60.2   4.50   16  Alexander the Great left this world empty-handed 👑 They cut two holes in his coffin and carefully placed his hands so eve
   1,895   19,319,731   60.7   4.01   19  How Being Drunk Saved His Life 🔪                   He stumbled drunk into a rough neighborhood where someone stabbed him 
   1,881   20,974,029   58.1   5.34   18  Why Soldiers Put Mirrors on Rifles 🪞               A soldier would intentionally attach mirrors to his rifle before going
   1,858   29,105,030   70.9   4.79   19  If you fire a bullet at the crocodile... 🐊         if you fire a bullet at the crocodile that's charging at you most peop
   1,842   24,146,484   89.2   4.48   18  How soldiers used army ants to heal the wounds 🐜   an African Soldier would place an army ant on his wound allowing it to
   1,837   36,761,448   59.7   7.68   20  The Hat Gun 🕵️‍♂️                                  The spy could secretly press a button hidden in their sleeve if they w
   1,773   25,376,193   59.7   6.51   18  How Broken Glass Saved Soldiers In Battle 🪖        A soldier would glue shards of broken glass to their helmets before go
   1,764   15,778,064   56.0   4.27   22  How Zebra Stripes Saved British Ships 🦓            British sailors would intentionally paint their ships with zebra-like
   1,747   28,129,734   60.5   6.44   18  Why Soldiers Shot Their Generals in WWII 🪖         A German sniper shot a bullet at his own comrade during World War II. 
   1,747   24,101,202   61.6   3.88   18  The 1 of 1 Pipe Pistol 🚭                           This is a pipe pistol, a secret weapon developed for the chief commiss
   1,719   23,580,648   59.5   5.67   20  How a Rubik's Cube Fooled the CIA 🤫 🪪              He slipped a flash card into a Rubik's cube and tossed it to the guard
   1,711   24,458,531   56.9   7.83   22  How a Hacker Stole Fingerprints From a Photo 🫆     In 2014, a hacker stole the fingerprint of the German Minister of Defe
   1,705   21,731,488   56.6   5.17   18  Did a Piano Really Hide a Machine Gun 🎹            He would put a machine gun into a piano, then carefully connect the tr
   1,657   20,178,288   55.0   4.97   27  Can a 3D Printed Pistol Really Work 🔫 ?            He printed a plastic pistol, loaded it with a 9mm bullet, and shot a c
   1,642   29,778,073   56.1   3.03   19  This Soldier Hid Underground With 🧨                A Vietnamese soldier buried himself in the ground along with a backpac
   1,614   28,798,550   56.9   4.43   17  Why Did the Soviets Paint Their Tanks Blue? 🎨🔷     Soviet soldiers would intentionally paint their tanks and roads blue i
   1,614   23,894,728   54.1   7.19   22  Can One Soldier Beat 25 Knights? 🗡🪖                If a medieval knight attacked a modern soldier, the soldier could easi
   1,540   30,915,510   58.1   3.54   19  How The Trunk Machine Gun Works 🛻                  It has an M60 machine gun hidden in the trunk on a rotating mechanism 
   1,491   22,290,803   59.3   3.48   18  Why Did Bro Try to Rob a Bank Like This 🤦‍♂️       Bro pointed a gun at a bank teller and demanded $3,000 in cash. But in
   1,490   17,790,871   68.3   4.54   14  The Sneaky Gadget Hidden in a Shoe 👞🔪              The spy could secretly press the button with his foot if he was in dan
   1,435   18,331,592   58.3   6.20   21  Did a Soldier Really Hide in a Crocodile 🐊         A Vietnamese soldier hid inside a fake crocodile along with an M3 grea
   1,396   15,034,656   59.8   6.57   19  Do you know how I got these scars🤡🃏                A credit card would be placed in your mouth, and an attacker would pun
   1,388   13,956,127   55.6   5.35   19  The Underwater Ninja 🥷🏻                            He hid underwater with a poison dart in the tube to assassinate a warl
   1,385   14,841,673   59.5   4.43   17  How a Pin Hacks a Lie Detector 📌                   Place a pin in your shoe with its tip facing upward. Then press down o
   1,369   19,125,514   56.5  10.29   21  Why Did These Soldiers Blow Themselves Up 💣        A Soviet soldier took a grenade and blew himself up with his comrades 
   1,309   21,767,439   57.3   4.69   19  Why the Soviets Fired at Their Own Planes ✈️       Soviet soldiers would intentionally fire at their own planes. You see,
   1,228   17,415,561   56.4   7.13   20  Do Ice Bullets Actually Work 🧊                     The sniper would remove the bullets from his rifle and reload it with 
   1,211   19,729,159   57.8   4.32   19  How Did El Chapo Escape With a Secret Tunnel ✊#️⃣  They dug a tunnel over a mile long beneath a Mexican prison in an atte
   1,206   19,488,648   58.4   5.87   18  What's Inside the U.S. President's Suitcases? 🧳    When the US president steps out of his limousine, he's always followed
   1,195   18,763,849   56.1   6.77   21  The Fatal Paranoia of Joseph Stalin 🥸              Joseph Stalin collapsed on the floor in his room from a massive stroke
   1,180   17,714,078   61.2   3.97   19  How a Fake Body Fooled an Army 🪄                   They dressed a dead body in a British general's uniform and let it sin
   1,178   39,173,969  100.7   5.28   23  Reversed Bullets in WW1: The Deadly Truth You Didn a soldier would remove all the bullets from his rifle and reload them 
   1,161   12,328,746   59.7   6.64   18  How a Spoon Could Silence a Leak 🥄                 A spoon would be placed in your mouth, and the attacker would press it
   1,158   12,582,943   58.7   4.52   21  What Happens If You Call 911 But Say Nothing 🔇     If you're being chased and call 911, but stay silent. Most people thin
   1,151   10,641,742   61.7   8.30   19  What happened to Charlie Kirk on September 10th?   A bullet flew into the neck of Charlie Kirk during a campus event on S
   1,104   17,701,504   57.6   7.38   20  Will Kevlar Vests Stop a Flying Viking Axe 🪓       
   1,100   14,670,952   57.6   6.93   24  This Bullet Was So Deadly It Got Banned 🔫          He removed a bloodied piece of iron from his arm during the Battle of 
   1,095   17,003,741   57.9   6.51   26  What Happened To Hitler In That Bunker ☠️          He placed the cyanide capsule into his dog's mouth and forced it to bi
   1,093   15,105,080   53.2   5.10   24  Why Soldiers Break Formation When Crossing Bridges Why would marching soldiers always stop and [music] walk out of step w
   1,081   10,788,971   54.3   4.34   21  The Plan That Never Saved George Washington ⚔️     A doctor made a small cut and opened a vein in George Washington's han
   1,068   19,484,302   56.0   4.02   20  What Happens When Blood Stops Reaching Your Finger Plastic clamps were placed on the victim's hands, making blood flow ne
   1,044   24,391,407   57.1   5.23   19  Machine Gun In The Baby Carriage 👶                 She would put a machine gun into the baby carriage, then carefully con
   1,044   12,478,605   57.6   4.04   16  Why They Gave Prisoners Pizza 🍕                    The police officer suddenly passed out while guarding six prisoners un
   1,040   13,159,059   57.3   7.95   22  How Magnetic Mines Work 🧲                          If a magnetic mine is thrown at you, most people think it will stick t
   1,031   18,133,437   55.6   7.16   17  The Glove Pistol 🔫 🧤                               This is a glove pistol, a special weapon developed by KGB spies. To fi
   1,028   10,088,140   94.9   5.39   19  This Is The CIA’s Most Terrifying Weapon: The Hear when you pull the trigger on the cia's most dangerous gun it uses an e
   1,013   16,458,961   65.6   4.98   15  How the Suitcase Kept the Secrets Safe 📂           The heater would burn the entire contents of the suitcase if someone t
