grammar feature                          F_u100 A_100_50 B_500_1k T1_1k_2. T2_2.5k_ T3_5k_10  |  median $ with / without   lift
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hook: 'intentionally/deliberately'          16%      21%      20%       8%      27%      20%  | $    289 / $    342  x 0.84 n=81
script: 'intentionally/deliberately'        18%      23%      20%       8%      27%      20%  | $    284 / $    343  x 0.83 n=86
hook: habitual 'would <verb>'               32%      37%      35%      29%      40%      20%  | $    335 / $    322  x 1.04 n=150
hook: opens He/She + past verb              10%      17%       7%      14%      20%      60%  | $    391 / $    322  x 1.22 n=60
hook: opens 'A/The <person>'                23%      14%      32%      29%      40%      40%  | $    522 / $    291  x 1.79 n=96
hook: opens with 'If'                        5%       9%      18%       8%      13%       0%  | $    500 / $    301  x 1.66 n=44
hook: 'most people think'                    1%       3%      10%       8%      20%       0%  | $    717 / $    307  x 2.33 n=23
hook: names a real battle/place              4%       5%       7%       2%       7%      20%  | $    325 / $    326  x 1.00 n=21
hook: mundane object as weapon               8%      10%      15%       8%      60%      80%  | $    562 / $    301  x 1.86 n=56
hook: ends mid-action (no period)           92%      93%      97%      96%      87%      80%  | $    324 / $    387  x 0.84 n=403
title asks Q + hook does NOT                51%      50%      64%      63%      53%      60%  | $    377 / $    252  x 1.50 n=235


SCRIPT RESKINS - near-identical scripts published twice
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found 1 pairs at >=62% script similarity

  70%  $    873   14,487,255  Why British Painted Their Tanks Pink 💕
        $     71      967,300  Why British Painted Their Planes 💗

  original vs reskin: $873 vs $71 (reskin keeps 8% of the original's money, n=1 pairs)


WORDS OVER-REPRESENTED IN $1k+ HOOKS vs sub-$500 HOOKS
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  (69 money hooks vs 274 flop hooks)
    x 22.7  he's               3 in money hooks /   0 in flop hooks
    x  8.0  bite               3 in money hooks /   1 in flop hooks
    x  4.9  bullets            3 in money hooks /   2 in flop hooks
    x  4.6  press              4 in money hooks /   3 in flop hooks
    x  3.5  trigger            3 in money hooks /   3 in flop hooks
    x  3.5  sniper             3 in money hooks /   3 in flop hooks
    x  3.5  carefully          3 in money hooks /   3 in flop hooks
    x  3.1  gun                9 in money hooks /  11 in flop hooks
    x  2.7  poison             3 in money hooks /   4 in flop hooks
    x  2.7  pin                3 in money hooks /   4 in flop hooks
    x  2.7  mouth              3 in money hooks /   4 in flop hooks
    x  2.7  machine            3 in money hooks /   4 in flop hooks
    x  2.7  always             3 in money hooks /   4 in flop hooks
    x  2.5  spy                4 in money hooks /   6 in flop hooks
    x  2.5  massive            4 in money hooks /   6 in flop hooks
    x  2.1  most               6 in money hooks /  11 in flop hooks
    x  1.9  pistol             5 in money hooks /  10 in flop hooks
    x  1.9  grenade            3 in money hooks /   6 in flop hooks
    x  1.9  battle             3 in money hooks /   6 in flop hooks
    x  1.8  think              5 in money hooks /  11 in flop hooks
    x  1.8  people             5 in money hooks /  11 in flop hooks
    x  1.7  fire               4 in money hooks /   9 in flop hooks
    x  1.7  placed             7 in money hooks /  16 in flop hooks
    x  1.7  rifle              3 in money hooks /   7 in flop hooks
    x  1.6  soldier           11 in money hooks /  27 in flop hooks
    x  1.6  hidden             4 in money hooks /  10 in flop hooks
