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1. THE BACKSTORY PIVOT - does an early 'you see' kill the video?
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all 3 channels
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  pivot after 45%                              n=47    median $    264
  no pivot phrase at all                       n=553   median $    222
  pivot in first 20% of script                 n=122   median $    218
  pivot at 20-45%                              n=283   median $    216

The Art Of War
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  pivot >45%                                   n=25    median $    502
  no pivot phrase                              n=258   median $    262
  pivot 20-45%                                 n=187   median $    206
  pivot <20%                                   n=51    median $    132

Wholesome Wendy
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  pivot 20-45%                                 n=66    median $    311
  no pivot phrase                              n=130   median $    299
  pivot >45%                                   n=8     median $    296
  pivot <20%                                   n=63    median $    250

Zeck Felms
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  no pivot phrase                              n=165   median $    172
  pivot <20%                                   n=8     median $    142
  pivot >45%                                   n=14    median $    142
  pivot 20-45%                                 n=30    median $    129

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2. IS THERE A THREAT OR LOSS IN MOTION IN SENTENCE 1?
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  The Art Of War
    sentence 1 has a threat/loss         n=145   median $    252
    sentence 1 is a calm/cute action     n=10    median $    127
    neither                              n=366   median $    239

  Wholesome Wendy
    sentence 1 has a threat/loss         n=110   median $    286
    sentence 1 is a calm/cute action     n=35    median $    246
    neither                              n=122   median $    323

  Zeck Felms
    sentence 1 has a threat/loss         n=39    median $    135
    sentence 1 is a calm/cute action     n=3     median $    149
    neither                              n=175   median $    170

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3. THE ENDING SWERVE - does the last sentence leave the topic?
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  The Art Of War  (n=464)
    last sentence SWERVES off-topic      n=279   median $    233
    last sentence stays on topic         n=185   median $    257

  Wholesome Wendy  (n=267)
    last sentence SWERVES off-topic      n=135   median $    280
    last sentence stays on topic         n=132   median $    331

  Zeck Felms  (n=194)
    last sentence SWERVES off-topic      n=116   median $    163
    last sentence stays on topic         n=78    median $    183

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4. IS THE EMOJI LIFT REAL, OR JUST OLD VIDEOS?  (Art Of War - only channel with dates)
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  period                      with emoji               without emoji
  2025-H1                     n=105 $524                   n=13 $399
  2025-H2                     n=239 $324                    n=7 $584
  2026-H1                      n=38 $143                   n=30 $150
  2026-H2                        n=3 $86                         n=0
